1 .What promotional tools does your company use in its promotional mix?
2. What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons?
3 .What sales promotions does it offer? Be exhaustive in your answer and cover all that apply.
4 .Does it have a facebook page, twitter account, Instagram account, and youtube channel? What is the primary function of each social media outlet? Does it have initiatives to engage consumers through viral marketing? (