Strategic Brand Audit: assuming the role of a marketing consultant, you have been tasked by the marketing director for one organisation to write a strategic marketing plan.

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Strategic Brand Audit

Assuming the role of a marketing consultant, you have been tasked by the Marketing Director for one organisation to write a strategic marketing plan.

Structure and format:

  • This assessment should be 1.5 line-spaced, Font 12, Arial, and referenced appropriately throughout.
  • Indicate the word count on the first page and include a bibliography at the end, (Harvard Referencing System) of the document.