Marketing
- Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
- Identify the marketing relationships both internal and external to an organization.
- Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
- Recognize why and how customers are considered in strategic marketing plans.
- Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
- Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.