Write a 2,500 word report evaluating your understanding of a range of issues related to data collection, the quantitative analysis of survey data and the interpretation and application of research findings.

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Quantitative Report

Write a 2,500 word report evaluating your understanding of a range of issues related to data collection, the quantitative analysis of survey data and the interpretation and application of research findings.

The assignment brief contains:

  • the background and context to the fictional event and survey
  • 10 tasks for you to complete:
    task 1 asks you evaluate the adequacy of the sample size (see the background and context for details on
  • the survey size)
  • tasks 2 to 9 require you to interpret a range of statistical outputs from SPSS
  • task 10 asks you to discuss how the statistical finding could be applied in a marketing/management context.

APPENDIX 1: a copy of the survey form used to collect the data:
This will help you to visualise the characteristics of the collected data; and

APPENDIX 2: the codebook for the datafile:
This is a reference file in case you wish to examine the characteristics of any variable in greater depth.