Risk Communication
Effective risk communication in a crisis situation is essential to increasing comprehension of the threats, risk perception, and ensuring affected groups act safely and appropriately before, during, and after the crisis. As such, effective risk communication has identifiable and replicable characteristics that all homeland security professionals need to understand in depth. In addition, DHS needs all spokespersons for the department to be able to put these characteristics into action when a crisis emerges.
•How would you risk Communication define and explain why you think it is important?
•What is the overall purpose of risk communication?
•What are some of the misconceptions concerning risk communication?
•What are some of the challenges to effective risk communication?