Appealing to Insurance agents: define customers or market segmentation and how it divides consumers into the demographic, geographic, behavioural, and psychographic lines and services they offer based on each market segment’s preferences.

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Appealing to Insurance agents.

Define customers or market segmentation and how it divides consumers into the demographic, geographic, behavioural, and psychographic lines and services they offer based on each market segment’s preferences.

(1500 words)