Pandemic Related Consumer Problems
Apply your advanced knowledge of consumer behavior to the current issues of the global pandemic. You have 2500 words (plus any appendices and works cited) to
- Provide a critical consumer analysis using CB concepts and theories from discussions in class and independent academic literature research of why and how customers behave. Marketing Plan & Implications Present your proposed solution that states a resolution or opportunity justified by CB theories and concepts. (approx 1000 words)
- Provide critical projections of how consumer behavior will change after the implementation. Marketing Implications, Budgeting, and Limitations Provide critical analysis of the marketing strategy issues and problems with the implementation of the proposal and include other supporting information. (approx 1000 words)