Pricing the “Line-Up”: identify a company that produces a product mix comprised of at least three different brands or models.

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Pricing the “Line-Up”

  1. Identify a company that produces a product mix comprised of at least three different brands or models.
  2. Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.