Green market activity: does the presence of this Green Initiative/Eco Label influence purchasing decision? Why, or why not?

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Green Market Activity

  1. Using the Green Initiative/Eco Label you selected, what are the standards associated with the green label?
  2. What is the certification process for each of your Green Initiative/Eco Label you selected?
  3. Do you think that this Green Initiative/Eco Label you selected is legitimate? Why, or why not?
  4. Discuss your rationale for why you think the label is or is not legitimate.
  5. Does the label comply with the FTC’s Environmental Claims: Summary of the Green Guides?
  6. Discuss specific points in your summary to which the label does or does not comply.
  7. Does the presence of this Green Initiative/Eco Label influence purchasing decision? Why, or why not?