STRATEGIC COMMUNICATION
Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan.
2500 words
• Undertake a review of your chosen organisation’s current approach to integrated communications received by a range of stakeholders.
• Design and evaluate an integrated marketing communications mix relevant to the scenario for integrated communications assignment.
• Identify appropriate techniques and resources to build cross functional relationships and critically evaluate communications role in delivering value to a range of stakeholders.