Marketing and Advertising
Identify and describe the basic digital commerce marketing and advertising strategies and tools.
Characterize the main technologies that support online marketing
Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
Identify the key elements of a mobile marketing campaign.
Critique the capabilities of location-based local marketing.