Tim Hortons
What is Tim Hortons’ value proposition? Defining what a value proposition is and explain how your description of Tim Hortons’ value proposition fits this definition. What is Tim Hortons’ product/market focus?
Make a statement about the level of threat that each component of the 5-forces model holds for Tim Hortons. For example, is the threat of buyers high, medium, or low, and why? Provide an example to justify your response to each of the components of the 5-forces model. Overall, is Tim Hortons’ value proposition in a strong position to provide a sustainable source of competitive advantage for the company? Why/why not?
Provide an example of what you think would be a core activity at Tim Hortons and explain why you think it is a core activity. Finally, describe the human capital that is required to carry out this core activity.