Strategic Management Concepts.
1. Describe the nature and purpose of an external assessment in formulating strategies.
2. Identify and discuss 10 external forces that impact organizations.
3. Explain Porter’s Five-Forces Model and its relevance in formulating strategies.
4 Describe key sources of information for identifying opportunities and threats.
5 Discuss forecasting tools and techniques.
6 Explain how to develop and use an External Factor Evaluation (EFE) Matrix.
7 Explain how to develop and use a Competitive Profile Matrix (CPM).