Customer Experience Strategy.
Demonstrate a comprehensive understanding of the complex and dynamic nature of global consumer and customer experience in a digital marketplace .
Critically evaluate the appropriateness of customer experience models and frameworks in shaping future CX strategies to engage and enhance customer experiences .
Critically evaluate the key influences on customer experience at all stages of the customer journey when formulating CX strategies .
Analyze and critically evaluate a range of analytics business data and to use it for evidence-based decision-making to enhance customer experience Problem-solving.