Marketing and communications.
Evaluate the marketing communications of Nando’s Restaurant.
Structure to follow:
1. Executive Summary (1 page)
2. Table of Contents (1 page)
3. Background of the brand or company selected (2 pages)
4. Current Marketing Communications plans of the company or brand (1 page)
5. Consumer behaviour highlights (2 pages)
6. Recommendations on enhancing Marketing communications for the brand or company. Also include the rationale for suggesting the same (3 pages)
7. References (1 page
8. Appendix – Any other information you may provide