Refer to your text and define what integrated marking communications (IMC) is. Describe why companies use IMC campaigns.

Principles of Marketing

What Is Integrated Marketing? Examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship brand.

Instructions

Refer to your text and define what integrated marking communications (IMC) is.
Describe why companies use IMC campaigns.

Identify a significant marketing campaign from your internship brand.