Target Market Analysis and the Industry and Organization Factor Analysis sections.
A. Explain the current and future trend of the market with respect to the chosen product or service.
B. Describe the target customers for your product or service.
C. Justify the market research methods that you will use to retrieve information about the target market and consumers. Support your justification
with research.
D. Describe the internal market factors that affect your sport organization.
E. Describe the external market factors that affect your sport organization.
F. Discuss business data that supports a decision to undertake this marketing plan.