Strategic Management Project
Mostly secondary data was gathered from sources such as company website and literature materials to enhance the business performance at ExxonMobil. The information gathered, being qualitative, was then analyzed using the content analysis approach where the current business process at the company has been analyzed alongside the proposed ones. The suggestions which can be seen in the next section was centered on the results from the analysis made.
Just more is required for subheading 2.1.4 as the outcome of your data analysis needs to be more specific relating to actual business improvements which are aligned to strategic objectives. What data did you analyse and why?