Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a 2-3 paragraph response tell about it and tell us why it was unethical.

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Ethical values

There are 6 ethical values that marketers are expected to uphold, and these are:

  1. Honesty – Be forthright in dealings and offer value and integrity.
  2. Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.
  3. Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
  4. Respect – Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others.
  5. Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
  6. Citizenship – Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/

Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a 2-3 paragraph response tell about it and tell us why it was unethical.