Write a paper about “Globalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs.

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Globalization

Write a paper about “Globalizing Public Relations.” Identify one corporation located outside the US that has modified its products and marketing strategies to local tastes to satisfy consumers’ needs.

In your paper, include the following information:

  • A definition of the term “globalization.”
  • Your own interpretation of this term. Explain this term using your own words
  • Provide background information about the company
  • Provide 5-7 strategies that demonstrate how the company globalized its practices to meet the local needs
  • Add 3-4 strategies of your own to demonstrate your understanding of this concept.

 A page is about 300 words.