Marketing
Nothing happens until you have sales. Can you identify your customers; do they have money to purchase; what do they have to change to purchase your product or service; do you have a way to reach them; how will you get your product to them?
Develop a 3 page section on marketing, distribution, pricing and market share.
How will you introduce, market and distribute your product or service? How do you anticipate pricing your product? How will that compare with your competitors? What market share do you hope to obtain by year 3 and year 5?
Try to build your model based on a concept of growing from the first sale. For example, “The first sale will take X weeks, or we anticipate contacting X customers each month and converting Y into sales.” Do not provide estimates based on “If we only gain 1% market share, we will be as big as X.” Try to justify your answers as much as possible.