Economic Problems
1 Define how you believe competitors in your current segments.Are they going to deploy the terms of competition that they deploy today? Are they going to invest in new capabilities? Are they going to compete differently?
2 Define how you believe competitors in your future segments are going to compete in the next 3-5 years. Are they going to deploy the terms of competition that they deploy today? Are they going to invest in new capabilities? Are they going to compete differently?