Digital technologies in business and society
Your expertise in the application of digital technologies in business and society is required as the world slowly recovers from the COVID-19 pandemic. Many organisations are leveraging digital technologies to redesign products, services, business models, etc. and to support their digital transformation drive. For instance, with the support of digital technologies, some organisations have transitioned online to enable them to adapt to the pandemic. Similarly, other organisations are using the pandemic as an opportunity to completely digitalise their operations.
Task:
Using an organisation of your choice as an example, write an essay on how the organisation can design, host, market, and host a digital platform to offer its products and/or services online.
Critically discuss and justify your proposed database designed for the digital platform, taking into consideration the entities, attributes, data types, keys, and relationships.
Discuss how you would market the new digital platform taking into consideration the marketing channel, platforms, etc and provide appropriate justifications for your decisions.
Critically discuss how you would host the new digital platform and provide appropriate justification for your choice.