Analyze the business environment of your chosen host country and identify the opportunities and risks to a real-world emerging market multinational enterprise (EMNE) that is aiming to enter the host country or has recently entered.

Business environment

Analyze the business environment of your chosen host country and identify the opportunities and risks to a real-world emerging market multinational enterprise (EMNE) that is aiming to enter the host country or has recently entered.

• Provide some recommendations to the EMNE regarding entry mode, location choice, localisation of products (or services) and management of ethical and external stakeholder issues