Identify the major trends in the general environment of that firm, analyze the impact of those trends on the firm, and identify sources you could use to monitor those trends.

Scenario:

Imagine yourself as the CEO of a company in an industry that interests you.

Respond to the following in a minimum of 175 words Use a peer-reviewed reference to support your response to this question using one resource attached below:

*Identify the major trends in the general environment of that firm, analyze the impact of those trends on the firm, and identify sources you could use to monitor those trends.

*Explain Competitive Analysis in a business. Explain in 50 words.

*What are some techniques for monitoring trends as a CEO. Explain in 50 words.