Identify consumer segments based on survey participant responses.

DATA SCIENCTIST CHALLENGE:
Pretend that this is data a client collected by hosting a Laundry Habits and Behaviors questionnaire on their website over the course of several months. Your task is to identify consumer segments based on survey participant responses.

Remember that the focus of this challenge is on how you approach the problem, do exploratory analysis, and choose which predictors are appropriate to use, not on how thoroughly you perform hyperparameter tuning or on the number of different models you test, for example. Remember that we are not looking for a PowerPoint presentation, and that “walking through” your code is completely appropriate.