Quantitative Methodology using SPSS Analysis
Imagine that you have been working in an international market research agency based in the UK. You have been asked by your boss to analyze data previously collected by your fellow consultant in Germany. The data was collected online in June 2021. Your boss wants you to build a regression or path model that explains German consumers’ intention to engage on sustainable fashion consumption.
Your specific tasks are:
Describe the market of sustainable fashion consumption in Germany. Develop and justify your model, which includes hypothesizing the signs of the coefficients in your model.