Marketing Communications plan
- Review and critically evaluate marketing, branding and media communication theories, concepts, frameworks and principles underpinning sports marketing practice.
- Critically appraise different media channels, applying research and analysis skills in order to target consumers of sports, businesses and relevant partners (sponsors) or brands.
- Evaluate the appropriateness of different media channels available to a sports marketer in complex business scenarios.
- Enable you to develop the portfolio throughout the module enhanced by engaging with the formative tasks that should help you develop your portfolio and reflect on your rationale / choices made.