Structured report
Critically analyze a company and develop a structured report.Go beyond what was learned in class and learn how to develop marketing strategies for real-world companies.
- Use font size 12 for the main body and font size 10 for the text in the tables and figures.
Complete the following steps:
Step 1. Choose ONLY ONE company of your choice from the following list:
Kingfisher – One of the largest British retailing companies affected by Covid-19 (including all subsidiary brands, e.g., B&Q, Brico Dépôt, Castorama, and Screwfix).
Fever-Tree – One of the leading British producers of premium drink mixers and sponsors of ‘Malaria No More’.
H&M – One of the world’s most sustainable companies (including all subsidiary brands, e.g., H&M, Monki, Weekday, Cheap Monday, COS, & Other Stories, ARKET).
Adidas – One of the world’s best employers in 2020 (excluding subsidiary brands, e.g., Reebok, Runtastic, and Matix).
Step 2. You should implement the competitive market analysis. In doing so, you must search for and critically analyse information from the selected company’s website and annual reports, reliable business reports (e.g., Statista, Mintel Report, Euromonitor Passport), and business newspapers/magazines (e.g., Harvard business review, Forbes, Financial Times).
Step 3. You should complete and report Macro environment analysis (or PESTLE), industry competition analysis (or Five Forces analysis), competitor analysis, and customer analysis. The report should start with an Introduction followed by the above-noted analyses and their conclusions.