Internationalisation strategy
For a retail company of your choice with little or no current physical international activities .Elaborate an internationalisation strategy for the company by writing a report.
Your report will be assessed based on the following criteria:
• Research evidence
• Depth and coverage of the selected markets
• Rigour of the links between theory and practice and the quality of the analysis
• Recommendations that follow logically from your analysis
• Presentation style (including Harvard referencing)