Managing International Business
Word Limit: 3000 words
(1) Demonstrate your knowledge and understanding of the key issues in international business activity in the context of contemporary globalization.
(2) Evaluate and select an appropriate national marketplace in terms of political, economic, cultural, ethical and legal frameworks.
(3) Express your knowledge and understanding of multinational enterprises’ responses to external influences and possible modes of entry into new markets.
(4) Critically assess the activities of a given multinational enterprise in terms of its
business interests.