Digital Marketing
Assignment Research proposal
Read the Assignment Brief and marking criteria and write down a maximum of 1,000 words summary of your proposal campaign. As a suggestion, you may want to address the following topics/points listed below:
- Digital campaign mechanism: purpose/goals/objectives
- Companies situation analysis and digital marketing strengths and weaknesses
- Consumer personnel profile
- Summary of the proposed digital marketing strategy and tactics
- Justified fit between the campaign, target audience and companies’ strategic aims
The research paper requires you to produce a report divided into several sections. The first section (the digital marketing campaign) should be 3500 words. The second section (the reflexive commentary) should be 500 words. The third section (the evidence matrix, not included in word count, see page 4) should be included as an appendix.