Online survey
• Prepare an online survey, using an online questionnaire and collecting data, on a
consumer market to be assigned to you.
• First, prepare the methodological design, defining the population, the sampling approach and the
online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content).
The online questionnaire should include questions on socio-demographic elements, purchasing preferences and other you may find useful to draw a consumer profile. All types of variables taught in week 2 of the unit must be used, with a minimum number of 20 questions included in the questionnaire.
• Next, you will configure the online questionnaire using a platform of your choice and perform the pilot test and sampling,collecting at least 50 valid answers from the targeted population. You will register the dates of pilot test and the
data collection interval, as well as the link to the online questionnaire and the final size of the sample.
• Following this, you will export the data into an Excel report, perform data validation and eliminate missing answers. This will be your working dataset, which you will use to develop Submission Part 2. This Excel file must
be submitted, as submission Part 1.