Marketing Management
Choose a brand from the list and write a report with two sections.
Section 1:
Critically examine the market situation of this brand
Section 2:
a. A poster page with a concise description on how the brand built its current positioning
b. Expand on your poster by explaining how the brand built its current positioning and evaluate the extent to which these strategies have been successful
List of brands: FYNE Jewellery (website https://www.fynejewellery.com) , Teremana (website https://teremana.com ), Ground and Hounds Coffee (website https://groundsandhoundscoffee.com )
Wordcount: 3,000 words (+/- 10%)
Format: report and poster page
Section 1: 1,250 words
Sections 2 : poster – no more than 500 words, report section – 1,250 words