Farfetch website.
This assignment requires each student choose a website of a company and
research on their websites and online business strategies.
1. Identify the E–business model that the website pursues. Consider E–business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.
2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clear justifications.
3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications .
4. Using similar web market intelligence platform to discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification.
5. Identify the company’s e–CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification.
6. Identify the cyber security measures the company website has in place discuss if the company website comply with e–business ethics and provide recommendations/suggestions with justificatio.