What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified.

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Strategic Implications/Recommendations:

What is your recommendation to firms considering using DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified.

How should firms craft the ultimate DTC customer experience? How should firms measure success in terms of their DTC marketing efforts?

This section should include your justification and support for your conclusions, and key elements of forward looking strategy required to implement the recommendations you suggest.

  • You should be able to accomplish this in less than 2000 words.