Social Media Campaign
Choose and brainstorm a one Social Media Campaign scenario which is provided below, create a social media campaign for the organization.
1. A new market, sparkling water company would like to generate buzz about their new product.
2. A local non-profit organization that helps veterans find jobs is in need of additional employer partnerships.
3: A cancer research facility would like to generate additional funding for a research project.
4. A major car manufacturer would like to generate a buzz about their newest mid-size vehicle.
5. A make-up company would like to drive awareness to the organic ingredients being used in their products.
6. A baseball team would like to increase their ticket sales.
Use these questions to help organize your ideas before developing a formal proposal;
- Name the organization and product/service you will be marketing.
- Describe the key features and benefits of the product or service.
- Name or provide a tagline for your social media campaign.
- Who is your target market? Provide information about demographics, geographic, and psychographic.
- What platforms will you use for the campaign? Why were these platforms selected?
- How will you encourage your target audience to interact or engage with the post(s)?