Real-world marketing activities : Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do work.

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Real-world marketing activities.

Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do work.

• a title page and a contents page (not included in the word count)
• an executive summary showing the main findings of your report
• main body, where you discuss relevant theories, use them to evaluate the effectiveness of marketing tactics or strategies, and critically evaluate these theories, highlighting their limitations
• Conclusion
• References (not included in the word count)

Theory 1: theory of planned behaviour

  1. Definition .
  2. Explained .
  3. Uses / limitations .
  4. Concept/model/theory 1: examples from marketing practice e.g. retail
  5. Example .
  6. Conclusion as to why it is useful /not .

Theory 2: Elaboration likelihood model

  1. Definition .
  2. Explained .
  3. Uses / limitations .
  4. Concept/model/theory 2: examples from marketing practice.
  5. Example .
  6. Conclusion as to why it is useful /not.