New Heritage Doll Company : Clearly identify which one of the following two projects appears to be the most promising venture, upon initial review.Give three distinct and well-articulated reasons for your assessment.

by

New Heritage Doll Company

Read the case study, answer the following questions:

Clearly identify which one of the following two projects appears to be the most promising venture, upon initial review.Give three distinct and well-articulated reasons for your assessment.

  1. Expansion of the successful “Match My Doll Clothing” line
  2. Initiating a new “Design Your Own Doll” line