Explain the importance of Porter’s Five (5)-Forces model. Using the Five-Forces model,examine the current behaviour of the selected organization and explain what you believe to be the five (5) most critical influences arising from the competitive market environments, both nationally and internationally.

Understanding the Business Environment.

a) Discuss three reasons why it is imperative for your selected organization to analyze the business environment it faces. Using the PESTEL framework, identify and explain at least five (5) important macro environmental influences currently affecting your chosen
organization.

b) Explain the importance of Porter’s Five (5)-Forces model. Using the Five-Forces model,examine the current behaviour of the selected organization and explain what you believe to be the five (5) most critical influences arising from the competitive market environments, both nationally and internationally.

c) Evaluate the development of the business with reference to short-term and long-term performance. In your own assessment, do you believe current growth reporting practice is balanced in terms financial and non-financial measures of performance? Justify your answer and provide recommendations for improvement.