Write up your analysis as a paper 10 to 12 double-spaced pages in length, being sure to integrate the any of the following concepts:
o Framing Theory
o The CEO Celebrity
o Tribal Marketing / Cult Branding
o Market Orientations
o Corporate Social Responsibility (CSR)
o Open Branding / User Generated Branding
o Gruning & Hunt’s (1984) Four Models of PR
o The Public Sphere, Civil Society, & Social Capital
o Pseudo Events
o Hashtag Activism
as well as at least eight (8) additional relevant sources
Use the APA citation style.