Marketing plan
Your group is an external marketing consultancy team hired to analyze the current situation of your allocated brand.
Produce a single page A2 colour poster that has a suitable resolution for easy legibility.
The poster should analyze the key issues in the marketing environment (PEST) and critique the current marketing mix and STP of your allocated brand with reference to your brands key competitors.
You should NOT make any recommendations for the future.
Use the Harvard referencing system and put your references in the required format in a text box within the A2 poster.