Watch these videos and in your opinion, does the company use standardized or adapted communication in this case?briefly explain your conclusion.

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Watch these videos:

https://www.youtube.com/watch?v=ts_4vOUDImE (Links to an external site.)

https://www.youtube.com/watch?v=Uf4Sdw9JKNs (Links to an external site.)

https://www.youtube.com/watch?v=1Pk07lQS3gs (Links to an external site.)

https://www.youtube.com/watch?v=3MnDAWlhegw (Links to an external site.)

https://www.youtube.com/watch?v=DMMjhtUl3Jk (Links to an external site.)

 

  1. Do these promotional initiatives by Coca-Cola have the same selling message? If yes, what is it?
  2. How does it Coca-Cola adapt the same creative idea to different international markets?
  3. In your opinion, does the company use standardized or adapted communication in this case? Briefly explain your conclusion.