Mobile Marketing
Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]:
a. List the benefits of direct and digital marketing
b. List the traditional forms of direct marketing.
c. List the forms of online marketing.
d. List the problems in direct and digital marketing.
e. Define viral marketing and provide an example.