Marketing: identify the marketing relationships both internal and external to an organization.

Marketing

  • Comprehend the components of an organization’s marketing program including how to plan, price, promote, and distribute goods, services, or ideas.
  • Identify the marketing relationships both internal and external to an organization.
  • Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
  • Recognize why and how customers are considered in strategic marketing plans.
  • Comprehend the concepts of value, quality, customer service, logistics, and supply-chain management.
  • Identify current challenges and opportunities such as information technology, globalization, marketing ethics and social responsibility, and their impact on marketing practices.