Quantitative Report
Write a 2,500 word report evaluating your understanding of a range of issues related to data collection, the quantitative analysis of survey data and the interpretation and application of research findings.
The assignment brief contains:
- the background and context to the fictional event and survey
- 10 tasks for you to complete:
task 1 asks you evaluate the adequacy of the sample size (see the background and context for details on - the survey size)
- tasks 2 to 9 require you to interpret a range of statistical outputs from SPSS
- task 10 asks you to discuss how the statistical finding could be applied in a marketing/management context.
APPENDIX 1: a copy of the survey form used to collect the data:
This will help you to visualise the characteristics of the collected data; and
APPENDIX 2: the codebook for the datafile:
This is a reference file in case you wish to examine the characteristics of any variable in greater depth.