Portfolio
•Create portfolio of case studies on ethics in the marketing and digital communications industry.
•Identify and research 3 different examples of brands and/or campaigns, as follows:
- 1 example of a marketing communications campaign that did not align with industry codes of practice and standards (for example, the ASA)
- 1 example of a marketing sector company, brand or campaign that promotes minority voices and representation (diversity and inclusivity)
- 1 example of a brand that is future proofing (meeting future challenges and audience expectations)
Develop those examples into 3 case studies for your Portfolio, on the theme of marketing ethics, by including:
•A narrative identifying your choice of company/brand/campaign, with links to content
•An analysis of the context in which this brand/campaign is operating in (PESTLE)
•A critique of the effectiveness of the campaign in meeting its ethical objectives (up to 750 words)
In summary
- In total, for your Portfolio, you are submitting 3 Case Studies.You may adopt a writing and layout style to suit your preferred method of expression – a report, an essay or a published blog.
- The maximum word count guide for each Case Study is up to 1500 words for each (so 3 x 1500 = 4500 words in total). There is no miniumum word count.