Marketing concepts
This Forum addresses the marketing concepts and understand how they are implemented. Concepts include objective of advertising and promotion, promotional mix, advertising, sales promotion, public relations, and publicity. You will also describe the major types of markets and marketing approaches.
Prompt
Watch the video. Answer the critical thinking questions.
https://ng.cengage.com/static/nb/ui/evo/index.html?eISBN=9781337911276&id=1173836721&snapshotId=2389469& (Links to an external site.)
Resources
Reference chapter 12, and video.
Sources
Company website, www.pepespizzeria.com, accessed August 2, 2012; Company Facebook page, www.facebook.com/FrankPepes, accessed August 2, 2012.
Using information from the case and the video, answer the following questions:
1. What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?
2. How has Pepe’s Pizzeria helped its loyal customers retain their sense of belonging with the brand, even after diversifying to different locations?
3. Briefly explain the public relations, advertising, and marketing techniques used by Pepe’s Pizzeria while expanding to new locations.
4. Briefly describe consumer market segmentation (demographic, geographic, psychographic, and behavioral). How is the consumer market different than business markets?
Grading Criteria
Answer each question in essay format. Do not type the question. A minimum response of two full paragraphs (4-5 complete sentences each) must be provided. Additional content may be needed to fully address the prompt.