Marketing Principles
- Determine and describe the current primary segment.What target market can be perceived by current messaging for the product/service?
- Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings).
- Describe the primary segment in terms of the behavioral, demographic,and psychographic characteristics for the segment.
- Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers
in Learning Resources.
Types of Segmentation Bases
• Behavioral segmentation
• Demographic segmentation
• Geographic segmentation
• Psychographic segmentation
Classify the primary segment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.
Include a list of your sources in APA format. The reference list is required and should appear at the end of thememo in the space where attachments are normally found. [insert source for APA reference list format here.