Strategic marketing management
•Critically examine the theory of strategic marketing management and reflect on the relevance of these ideas to the development of strategies.
• Critically evaluate and apply the marketing mix and implement an integrated marketing mix programme .
• Reflect on, evaluate, and apply marketing metrics, including financial and non financial measures .
•Engage in tactical and strategic decision making within a marketing simulation game .
•Critically reflect on and apply the knowledge of strategic marketing to practical case studies.